May 24, 2009 21:21 ET

 

Go Daddy Drives Huge Traffic Spike With Danica’s New Indy 500 AdGo Daddy Girl Also Drives Into Record Books With Historic Indy Finish!

SCOTTSDALE, Ariz. --(Business Wire)-- May 24, 2009 Go Daddy Girl Danica Patrick made history today at the Indianapolis 500 with her third place finish, the best ever by a woman at the legendary Brickyard.

Danica also drove tremendous Web traffic to GoDaddy.com – doubling last year’s campaign results.

In her new cliffhanger commercial specially created for the GoDaddy.com sponsored broadcast, Danica told viewers to, "See what happens next at GoDaddy.com" and viewers responded almost as fast as an open-wheeled race car crossing the finish line.

In fact, traffic to Go Daddy's Web site exploded following a mere 'tease' to Danica’s “Speeding” commercial early in the pre-race broadcast.

Web traffic spiked 163 percent during today’s broadcast, as compared to last year’s. Even more people logged on to GoDaddy.com immediately after the race this year, with an overwhelming 570 percent lift in Web site visits.

"First and foremost, congratulations to Danica on her historic performance,” said Go Daddy CEO and Founder Bob Parsons. “She made us all proud today on and off the track. It was amazing to watch the response to our new commercial...visitors jumping online so quickly to see our Internet-Only version.”

In the broadcast commercial, Danica is pulled over on a deserted highway for speeding. The storyline takes a big twist as the officer realizes who she’s stopped. The female cop then launches into an unsolicited Go Daddy Girl audition. At the end, Danica encourages viewers to log on to GoDaddy.com to see the racy conclusion.

The Web hosting and domain name company surveyed people who watched the online commercial and found an overwhelming majority of both men and women thought it was funny. Overall, 92 percent of all those surveyed said they thought the Internet-Only version was “hilarious, funny, clever.”

"A lot of people tease me about the Go Daddy ads because they push the envelope," said Danica. "But GoDaddy-esque ads are fun to make, fun to watch... you just never know what's going to happen!"

Danica certainly has what it takes to prompt viewer response, which was Parsons' idea from the start. The outspoken CEO has much to celebrate tonight considering his Go Daddy Girl made history on the track and helped attract new customers in droves.

"Getting visitors to the site is what it's all about – when people see what Go Daddy can do for them online, they become customers," said Parsons. "Once they experience our 24/7 personalized customer service, they tell family and friends - who then become customers, as well.”

Go Daddy is the world's No. 1 registrar of new domains as well as a world leader in Web hosting and new SSL certificates. Go Daddy offers 50-plus products to make getting online easy and affordable - while providing industry-best 24/7 personalized customer service.

To learn more about how you can create or enhance your online presence, visit www.GoDaddy.com.

To see Danica's Go Daddy commercials, including this year's Most Watched Super Bowl ad and Danica’s blog, go to www.GoDaddy.com/Danica.