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Mar 10, 2004 14:54 ET
Fleetwood's Motor Homes and Fifth Wheels
Outpace Industry
According to Statistical
Surveys, Inc. 2003 Year-End Report
RIVERSIDE, Calif., March 10 /PRNewswire/ -- Fleetwood RV, the
nation's leader in recreational vehicle sales, today announced that
its motor home division and fifth wheel sales outpaced the industry
in 2003. According to the 2003 year-end report from Statistical
Surveys, Inc., Fleetwood's motor home unit sales increased 7% over
2002 while the industry was up just 4.9%. Fleetwood's fifth wheel
unit sales also outpaced the industry average for 2003 -- increasing
37.7% over 2002, while the industry was up 12.6% over last year.
In 2003, Fleetwood RV maintained its position as the number one
Class A motor home manufacturer. According to John Draheim, Vice
President of Sales for Fleetwood, "We attribute our continued
strength in the Class A market to the success of our new products.
The Discovery is still the #1 selling diesel motor home in the
industry with a 21.9% increase in unit sales in 2003. In addition,
the Revolution is still gaining tremendous momentum with a 73.5%
increase in unit sales for 2003." Draheim continued, "Our
Class A gas models also had a strong showing. Southwind's unit sales
were up 14.5% over 2002 and the all-new Pace Arrow increased unit
sales by 19% over 2002; both were well above the 3.8% industry
average for Class A gas motor homes."
Fleetwood RV has recently focused its attention on expanding
fifth wheel product offerings. According to Statistical Surveys, the
newly redesigned Prowler, Wilderness and Terry fifth wheel models
all had significant unit sales increases over 2002 -- 71.2%, 71.4%
and 55.3% respectively -- easily outpacing the industry's 12.6%
increase over 2002. "We are pleased to see that our efforts in
the fifth wheel market have been successful and that Prowler is
still the number one selling travel trailer and fifth wheel in the
industry," said Draheim.
Additionally, the GearBox LSV, which launched on the West Coast
in September and went national in December, was ranked 2nd in retail
sales in California and Arizona for the month of December. Fifth
wheel models of the GearBox LSV will hit dealers' lots this month.
"Overall, we are very happy with our year-end results,"
said Draheim. "Our focused efforts were a success and our
strong dealer network delivered the results."
About Fleetwood Enterprises
Fleetwood RV is a division of Fleetwood Enterprises, Inc. (NYSE:FLE)
, the nation's leader in recreational vehicle sales and a leading
producer and retailer of manufactured housing. Fleetwood's
recreational vehicle line includes motor homes, travel trailers,
fifth wheels, truck campers and folding trailers. Fleetwood RV
products are distributed through a nationwide network of more than
1,200 dealers. For more information on Fleetwood Enterprises, visit
our website at www.fleetwood.com
or call 1-800-322-8216.
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