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Chevrolet Traverse
Chevrolet Takes All-New
Traverse Crossover To The World Series
DETROIT - For the third consecutive year, Chevrolet teams up
with Major League Baseball's World Series to hit another vehicle out
of the ballpark - the all-new 2009 Chevrolet Traverse crossover. In
addition to a brand-new TV spot that debuts tonight during the Chevy
Pre-Game Show and Game One on Fox, Chevy is expanding its
multi-media, MLB postseason blitz to introduce the Traverse to
millions of baseball fans.
Building upon the Traverse theme of "Everything you've ever
wished for ... and then some" because of its segment-leading cargo
room and fuel-efficiency, the promotion includes an opportunity for
fans to visit
www.worldseries.com/chevy
for a chance to win a trip to the 2009 All-Star Game. Visitors will
learn more about the Traverse and download a virtual ticket for the
first four World Series games on Oct. 22, 23, 25 and 26. Winning
ticket numbers will be revealed live during the game broadcasts
"We successfully used the past two MLB postseasons to engage
baseball fans in support of the Chevy Silverado and Chevy Malibu.
This year, as the all-new Traverse steps up to the plate, we'll
surround fans with on-air, onsite and online messages about
Traverse's segment-leading capabilities, design and fuel economy,"
said Kim Kosak, Chevrolet general director for advertising and sales
promotion.
Chevrolet's partnership with the World Series also includes
sponsoring the Chevrolet Player of the Game and the World Series'
Most Valuable Player awards. At the conclusion of this year's
Series, the MVP will receive a 2010 Chevrolet Camaro as Chevy eyes
Camaro's much-anticipated launch next year.
Chevrolet has been the official vehicle of Major League Baseball
since 2005. "Like baseball, Chevrolet is ingrained in the culture of
America, and this audience is a prime target for us as we continue
to grow our car and crossover business," said Kosak.
The brand-new, 30-second TV spot debuting tonight opens in a
setting filled with mythical creatures. In a clearing, where a
gleaming Chevy Traverse sits, one of the creatures eyes the sticker
and sees for himself that a stylish, eight-passenger, fuel-efficient
crossover is not a myth. View the ad at
http://www.youtube.com/watch?v=PT9CSD5KAhE
"We dialed up the spot's creativity to help dispel the myth that
customers have to choose between efficiency, style and amenities,"
said Bob Wingo, CEO and president of Sanders\Wingo, which created
the ad.
Other Chevy Traverse MLB World Series tie-ins include:
On-air: In addition to at least two Traverse spots per game,
Chevy will air other TV spots, including one that touts the
Chevrolet Silverado as America's Best Truck, as well as Chevy's Fuel
Solutions commitment to fuel economy leadership.
In Game Three of the Series, MLB and Chevy will name the national
winner of the prestigious 2008 Roberto Clemente Award Presented by
Chevy. The award is given annually to the player who combines
outstanding skills on the field with devoted work in the community.
It is named for Clemente, a 12-time All Star and Hall of Famer who
died in a 1972 plane crash on New Year's Eve while delivering
supplies to Nicaraguan earthquake victims.
More than 400,000 fans voted online among 30 MLB club nominees to
help select the national winner, who will receive a cash donation
and a Chevy vehicle for his charity of choice. In addition, Chevy
will make a cash donation to the nonprofit Roberto Clemente Sports
City as well as donations to each of the 29 other finalists' chosen
charities.
Onsite: Ads featuring the Traverse are in the collectible
World Series game program; two Traverse LTZ models will be
prominently featured at Tropicana Field in St. Petersburg, Fla. and
Citizens Bank Park in Philadelphia; and "All New Chevy Traverse"
messaging appears on the home plate signage, as well as in animated
video billboards and spots that are also highly visible to TV
audiences.
Online: Fox Sports announcer Jeanne Zelasko, host of the
Chevy Pre-Game Show, narrates virtual vehicle interior and
walkaround videos at
www.worldseries.com/chevy
that demonstrate the style, best-in-class cargo capability and
eight-passenger seating of the Traverse. Visitors can take a short
quiz to learn more about Traverse and register for the online
tickets that could get them "everything they've ever wished for ...
and then some" - tickets to the 2009 MLB All Star Game.
About Traverse
Building on the momentum of the successful Malibu launch, the
Traverse crossover is taking the competition head on. It has more
seating than Toyota Highlander, more cargo space than Honda Pilot
and the segment's best EPA-rated highway fuel economy, at 24 mpg
(2WD models).
2009 Traverse is offered in LS, LT and LTZ models, in both
front-wheel-drive and all-wheel-drive configurations. Highlights
include:
- Expressive styling inspired by the 2008 Malibu
- Optimized aerodynamics that enhance fuel economy and reduce
wind noise
- Four-wheel independent suspension system
- StabiliTrak electronic stability control system
- Family of 17-, 18- and 20-inch wheels
- Side Blind Zone Alert technology on LT and LTZ models
- Second-row Smart Slide seat feature, for easy access to the
third-row seats
- Rear-seat entertainment system with second-row controls
- Six standard air bags, including side curtain air bags that
deploy over all three seating rows
- OnStar with Turn-by-Turn Navigation and Direction Download
and eNav (with navigation system)
- XM Satellite Radio including NavTraffic real-time traffic
feature (with navigation system)
Pricing for front-wheel-drive Traverse models, including the
destination freight charge, begins at $28,990 for LS; $31,545 for LT
and $39,810 for the top-of-the-line LTZ. All-wheel-drive models
begin at $30,990 for LS; $33,545 for LT and $41,810 for LTZ.
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