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ALL-NEW VOLVO V70: Staking its Claim as a Segment Leader |
| Irvine, CA –
(Feb. 2, 2007) – As a leader in the wagon segment with 54
years of continuous refinement and improvement, Volvo will
introduce the all-new Volvo V70 at the Geneva Motor Show, in
March. With its perfect balance of luxury, versatility and
safety, the all-new Volvo V70 sets the standard for premium
wagons. |
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“This segment has been our specialty ever since we invented
it back in the 1950s," said Volvo Cars President and CEO
Fredrik Arp. "Our competitors can count on us remaining
number one in the future, too. In the all-new V70, rear
passengers and luggage both ride in first class.” |
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In Europe, the wagon segment is growing and the demands on
this type of vehicle are increasing as more and more sedan
owners come to appreciate the added versatility wagons
offer. But while the overall concept of a wagon hasn't
changed, the buyer has. Today's wagon intender will not
compromise on design, comfort or driving dynamics. |
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“The attitude towards the modern wagon has undergone a
significant change. With greater focus on design and
comfort, the all-new V70 is both luxurious and practical.
It's not just for families with growing children but also
for active people that demand everything of their cars. In
fact, we expect that half of all V70 buyers won’t actually
be families with children,” Arp said. |
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Completely new vehicle architecture |
| By using
completely new vehicle architecture, Volvo’s designers and
engineers have gained a number of advantages over the
current V70: |
- For the
first time a six-cylinder engine will be offered beneath
the sculpted hood of the Volvo V70 – an efficient
3.2-liter inline-6 making 235 horsepower.
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- Space in
the rear seat has increased compared with the current
V70. Families with young children now also have access
to a world breakthrough: dual built-in child booster
cushions that can be adjusted in two stages. Providing
further protection, the inflatable curtains have been
extended by 2.3 inches. Combined with the new booster
cushions and the strong body side structure, the all-new
V70 provides children of varying sizes with effective
protection in a side impact.
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- Driving
comfort has been considerably enhanced, with superb
seats and ergonomically designed instruments. This
naturally also includes the elegant, super-slim center
console and, in typical Volvo fashion, a world-class
audio system.
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Stunning design inside and out |
| Volvo’s
wagons are strongly linked with the brand’s development.
They have been changed through continuous refinement since
1953 when Volvo launched the PV 445. What was originally a
focus on the practical application of the wagon as a modern
tool for modern families has evolved. Today's all-new V70
combines a spacious interior with exclusive comfort and
dynamic driving properties that put it in the same class as
large luxury sedans. |
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A number of intelligent and functional details allow the V70
owner to individually adapt the car to suit his or her
specific needs. The rear seat’s 40/20/40 split makes it the
most flexible in the segment. The lightweight design of the
rear backrest and the simple folding mechanism are other
examples of improved functionality for passengers. Other
smart examples include an optional power tailgate, sliding
load floor and a storage compartment under the luggage area
floor that locks when the tailgate shuts. |
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The front of the all-new V70 incorporates a unique soft nose
with a black egg-crate grille featuring chrome in the
vertical bars. This gives the all-new V70 a distinctive,
athletic stance when viewed from the front. The climbing
waistline also contributes to the forward-leaning, dynamic
posture which is further reinforced with the help of the
black pillars between the side windows. |
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The rear of the all-new V70 features artfully sculpted lines
that are more dynamic than the current car. The Volvo name
on the tailgate features more pronounced lettering with
wider spacing than before; a retro feature first resurrected
on the XC60 Concept. Viewed from behind, the tailgate makes
a strong visual link with the new C30. All the lights above
the waistline are LED brake lights. The fixed-position
lights on the body sides take on an added role as
supplementary brake lights if the cargo is so large that the
driver has to drive with the tailgate secured partly open.
Another smart detail is that the tailgate’s glass window
goes further down at the sides to give the driver added
rearward visibility. |
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Inside and out, the all-new V70 is a premier example of
Scandinavian design. |
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Every detail has been designed to focus on clean form and
intelligent functionality. |