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Toyota Announces Prices
For 2008 Camry And Camry Hybrid
July 20, 2007 - Torrance, CA - Toyota Motor Sales (TMS),
U.S.A., Inc., announced manufacturer's suggested retail
prices (MSRP) today for the 2008 Camry and Camry Hybrid.
America's best-selling car, and winner of Motor Trend's
2007 Car of the Year Award, continues to set global
standards for comfort, performance and -- with the Camry
Hybrid -- ultra-efficient fuel economy.
The gas version carries over unchanged for the 2008
model year with a price increase of $100 for each grade.
The weighted average of the increase represents 0.4
percent across all grades. The base MSRP for the 2008
Camry sedan ranges from $18,570 for the four-cylinder
engine and five-speed manual transmission to $28,120 for
the premium XLE grade with a V6 engine and sixspeed
automatic transmission.
The 2008 Camry Hybrid is a better value than ever as
its price point has been lowered significantly, making
Camry and Hybrid Synergy Drive technology available to
more people. The Camry Hybrid is equipped with an array
of standard features including a Smart Key system,
dual-zone automatic climate control, Plasmacluster
ionizer, sixteen-inch steel wheels, and AM/FM/single
CD audio system with six speakers.
Two new upgrade packages are available to those
seeking more amenities. The upgrade packages are
available with or without navigation. Both packages
offer sixteen-inch alloy wheels, JBL audio,
leather-trimmed steering wheel and shift knob,
electrochromic rearview mirror with compass, and
HomeLink®.
Stand-alone options include power tilt/slide moonroof,
leather-trimmed interior, driver and front passenger
heated seats and heated outside mirrors. Camry Hybrid's
base MSRP begins at $25,200, a decrease of $1,000 or -
3.8 percent versus the 2007 model.
Both the 2008 Camry and Camry Hybrid will begin
arriving in dealerships later this month.
Toyota Stages World Premier of All-New 2007 Camry and Camry Hybrid
at 2006 North American International Auto Show
UPDATE:
Motor Trend Names Redesigned Toyota Camry as 2007 Car of the
Year
Toyota Wins with "America's Mainstream Car"
LOS ANGELES --(Business Wire)-- Nov. 22, 2006 Motor Trend ( http://www.motortrend.com),
the world's automotive authority and part of PRIMEDIA's (NYSE:
PRM) Consumer Automotive Group, announced today that the
redesigned Toyota Camry, the sixth edition of America's
best-selling car, is Motor Trend's 2007 Car of the Year. The
award goes to the entire Camry range, including the Camry
Hybrid. The complete report on Motor Trend's 2007 Car of the
Year will be published in the January issue, available on
newsstands December 5, 2006.
"Creating an innovative, engaging automobile with broad
mainstream appeal is one of the toughest tasks facing any
automaker," said Angus MacKenzie, editor in chief of Motor
Trend. "The Camry is the one car rival automakers all wish they
could build. It offers something for nearly
everyone--performance, efficiency, and roominess--at a price
point most Americans can afford."
MacKenzie added, "Toyota offers the Camry with a regular four
cylinder engine, or a sporty V-6 that enables it to hit 60mph in
just six seconds - that's about as fast as a V-8 musclecar from
the 60s and 70s. Buyers looking for ultimate fuel economy can
choose the Camry Hybrid, which uses the same innovative hybrid
powertrain technology as Toyota's Prius to save gas."
The 2007 Field of Contenders
The Toyota Camry bested a field of 27 competitors, comprising
six models from the U.S., 10 from Japan, five from Korea, four
from Germany, one from the U.K. and one from Sweden.
To be eligible for Car of the Year, a vehicle must be totally
new or redesigned, and released in the 12 months prior to
January 1, 2007 (cars with modifications such as new engines or
that are variants of existing models are not eligible). This
year's field of contenders for Car of the Year included:
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Chevrolet Aveo Kia Rondo Saturn Sky Redline
Chrysler Sebring Kia Sedona Suzuki SX4
Dodge Caliber Lexus ES 350 Toyota Camry
Honda Fit Lexus LS 460 Toyota Yaris
Hyundai Elantra Mercedes Benz S-Class Volvo C70 T5
Hyundai Entourage Nissan Altima Volkswagen EOS
Infiniti G35 Nissan Sentra Volkswagen Rabbit
Jaguar XK Nissan Versa
Jeep Compass Porsche Cayman
Kia Optima Saturn Aura
America's Best-Selling Car
MacKenzie went on to say that Toyota, which is celebrating
its second Car of the Year award in four years (it won 2004 COTY
for the Prius), has achieved something remarkable at a time when
the competition has never been so fierce and the marketplace so
diversified.
"It is difficult to do a mainstream car well, but Toyota has
succeeded beyond anyone's expectations in creating the 21st
century American family sedan. The Camry is a car designed for,
and made in, America, with American tastes in mind, and it is
now on track to become the first car in nearly three decades to
sell 450,000 units in a single year in the United States. The
2007 Camry is the exemplar of not only building the right car,
but building it the right way."
"We should add that the Camry won in a very strong field.
There have never been more choices available to American car
buyers. That is a fact of life in the 21st century."
High Marks for Camry Hybrid
Motor Trend judges noted that one of the biggest pieces of
news about the 2007 edition of the Camry is that comes in a
hybrid version.
Featuring Toyota's latest version of its Hybrid Synergy Drive
technology, the new Camry's gas-electric engine delivers 187
horsepower. But the Camry Hybrid excelled especially in fuel
economy.
"One of the criticisms leveled against hybrids is that they
don't live up to their claims of fuel economy," said MacKenzie.
"That's certainly not the case here. We found that the Camry
Hybrid lived up to its stated city/highway fuel economy of 40/38
miles per gallon. In fact, the Camry Hybrid in our long-term
test fleet regularly beat the
38 mpg highway rating during commutes--and that was in Los
Angeles."
About the Testing and Evaluation Process
Each year since 1949, the editorial staff of Motor Trend has
evaluated eligible vehicles for its "Car of the Year" based on
three key categories: Significance, Superiority, and Value.
Significance refers to innovation in engineering, technology,
design, safety and packaging. Superiority levels the playing
field and looks for class-leading levels of vehicle dynamics and
performance, build quality and execution, and how well the
vehicle performs its intended function. Finally, the
all-important Value question asks, "What does this vehicle
deliver in relation to what the consumer has to pay to purchase
and own it?"
High-resolution images of the winner are available upon
request and at
http://www.motortrend.com/media.
Multimedia coverage of the testing and selection process will be
broadcast on Motor Trend Radio, hosted by Bob Long.
About Motor Trend
Motor Trend, a PRIMEDIA publication, was founded in 1949 and
has a circulation of 1.1 million and a total readership of 7.1
million.
Internationally recognized as the world's number one
automotive authority, Motor Trend is one of the leading brands
in automotive publishing. The Motor Trend brand is comprised of
Motor Trend Classic, motortrend.com; Motor Trend Radio; Truck
Trend; Motor Trend International Auto Shows; Motor Trend en
Espanol; and the renowned Motor Trend Car, Sport/Utility and
Truck of the Year Awards program.
Toyota Motor Sales, U.S.A., Inc., unveiled the all-new 2007
Camry and Camry Hybrid at a press conference today at the 2006
North American International Auto Show (NAIAS).
In the 23 years since it was introduced as a 1983 model, Camry
has evolved to the quintessential American family sedan with
iconic status.
The Toyota Camry, the best-selling car in America four years
running and eight of the past nine years, is completely new for
2007 as Toyota engineers and designers follow a strategy that
refuses to take continued success for granted. Toyota set out to
redefine the new Camry. To accomplish this, Toyota chose to
expand the very definition of Camry and in the process create a
new benchmark for sedans. Designers rethought every aspect of
the Camry, from its chassis to its body, interior, accessories
and drivetrain. The result is a world-class sedan that not only
redefines global standards for comfort, performance and
intelligent design, but also is available, for the first time,
with Toyota's Hybrid Synergy Drive.
"With the new 2007 Camry, Toyota once again raised the
bar with the family sedan," said Don Esmond, senior vice
president, automotive operations, Toyota Motor Sales, U.S.A.,
Inc. "Camry's reputation as the gold standard was developed
over more than 20 years of refining this excellent package and
this new Camry continues that reputation."
As designers and engineers refined their goals, they focused
on trading what some owners felt was a conservative image for a
more stylish, athletic, modern image. At the same time, they
sought new standards of performance for both standard and hybrid
models.
The challenge was to accomplish a thorough redesign without
sacrificing traditional Camry qualities, including roomy
interior, comfortable ride, low noise levels, and class-leading
value. Toyota designers accomplished those goals by rethinking
every aspect of the Camry, with special attention paid to
improving driving dynamics, comfort, low noise and
As interested as drivers will be in Camry's enhanced
performance, refinement, value and style, they'll also be
interested in its fuel-economy numbers. The standard
four-cylinder CE model has EPA-estimated city/highway fuel
economy ratings of 24/34. Camrys equipped with V6 engines have
EPA-estimated fuel economy ratings of 22 mpg city/31 mpg
highway, while the Camry hybrid has fuel economy ratings of 43
mpg city/37 mpg highway.
Exterior
An all-new exterior design provides the 2007 Camry with a visual
impact that signals a departure from the upright style of its
predecessor. This new Camry shape is athletic and modern, with a
long, high-visibility cabin set on a horizontal underbody with
strong, rounded planes and elongated structures. The wheelbase
now is longer than before, and track is wider, with the wheels
pushed toward the extremes of each of the car's four corners.
Under the flowing lines of this sheetmetal is a body
structure designed to absorb collision-impact forces and help
minimize impact deformation to the passenger cabin.
High-strength steel is used for B-pillar and rocker panel
reinforcement to help manage overall body deformation in the
event of a side collision.
Inside the passenger cabin, even the seat frames are designed
to receive and help absorb side collision loads and a cross
member in the center of the floor is used for the same reason.
The chassis was made more rigid by connecting the cowl front
to the upper suspension towers. Additionally, the Camry's hood,
fenders and their brackets, and cowl are designed to crumple and
absorb impact energy.
As a final design touch, these same panels feature an
eye-appealing appearance. The new Camry's front fascia, defined
by hood, grille, bumper and logo, is dignified and innovative
and is completed by headlights that incorporate a projector-type
low beam that offer both beauty and high performance.
Chassis
While designers optimized the Camry's visual image, they also
paid attention to generating a sense of excitement in the
driving experience without sacrificing ride quality. To do that,
they increased wheelbase (109.3 in., up from 107.1 in.) but
maintained the same overall length, with a shortened rear
overhang. Even with this lengthened wheelbase, engineers
delivered a reduced turning radius.
Setting the stage for improved grip and driver feel are
upgraded wheels for all four Camry grades. Gone are the 15-inch
wheels previously standard on the LE. For 2007, the CE, LE, XLE
and Camry Hybrid will ride on 16-inch wheels of either steel or
aluminum, while the sporty SE gets unique aluminum 17-inch
wheels with six spokes. These are optimized to help ensure
brake-heat dissipation.
Thanks to the use of enlarged wheels, brake discs also were
enlarged for improved feel and stopping power. Up front,
ventilated 11.65-inch discs are used, with solid 11.06-inch
discs at the rear. A new brake pad is adopted that provides 10
percent higher coefficient of friction for increased stopping
power over the previous model. Finally, Toyota's Brake Assist,
an electronic function that senses an emergency stop and applies
increased braking power once the driver touches the brake pedal,
is standard.
Front suspension is via MacPherson struts. At the rear, a
dual-link strut system helps provide an optimal balance between
smooth ride and secure handling. To help improve the Camry's
handling and driver feel, all lower control arms were
lengthened, all spring, shock-absorber and antiroll-bar values,
and all suspension geometries, were rethought and recalibrated.
The completely revised chassis was lab-tested using specs
simulating the road surfaces in every country in which Camry is
sold. Then, to add real-world verification to their new design,
engineers road-tested the new suspension design for more than
60,000 miles in more than a dozen countries.
Grades
An essential and primary goal was to ensure that even the least
expensive Camry is equipped with a comprehensive list of
features to enhance its comfort, convenience and value.
The CE gets an impressive list of standard features,
including halogen headlamps with an automatic on/off feature, a
tilt and telescopic steering wheel, a six-speaker 160-watt
digital AM/FM/CD audio system with an auxiliary audio jack and a
2.4L four-cylinder engine with a five-speed manual transmission.
It also comes with 16-inch wheels, a full complement of seven
airbags, a vehicle immobilizer and four-wheel disc brakes.
The Camry LE adds to this package a long list of additional
features, including an in-key remote keyless entry and
eight-way-adjustable power driver's seat. A V6 engine with dual
exhausts is also available.
Toyota's decision to distance the sporty Camry SE from the
other grades had a significant effect upon the chassis
specifications being developed for the new Camry SE. As was the
case in previous years, LE and XLE use basically the same
chassis specs while the SE uses springs, antiroll bars, shocks
and bushings with firmer, sportier values than those used in the
other two grades.
But for 2007, there are other differences, as well. The SE
has a standard full body kit that positions the car 0.4-inches
(10mm) lower than other Camry grades. In addition, a V-shaped
brace is added to the SE's body between trunk and cabin and
stabilizing braces were added to the underbody to increase the
body's torsional rigidity. Finally, to make the SE more
appealing to buyers seeking a more dynamic driving experience,
the SE delivers performance enhanced by underbody aerodynamics
borrowed from Toyota's experience in Formula One.
Tuning the SE chassis involved making the underbody as flat
as possible to smooth the airflow under the car, and also to
increase the speed of the airflow. Engineers also carefully
adjusted the balance between front and rear downforce. The
result is exceptional stability at elevated speeds.
Features standard on the SE include sporty 17-inch aluminum
wheels, its own distinct black, honeycomb-style grille, ground
effects body enhancement, smoked tint halogen headlamps, unique
sport-trimmed interior in dark charcoal or medium gray with a
leather-wrapped, three-spoke steering wheel and blue-colored
optitron gauges.
The XLE's list of standard features includes an upgraded
dual-zone automatic climate controlled system with
steering-wheel controls, a premium 440-watt JBL audio system
with BluetoothEtechnology for hands-free calling, wood-style
trim, moonroof, rear reclining seats, fog lamps and 16-inch
aluminum wheels. Four-cylinder models are equipped with standard
special seat fabric designed to be gentle on the skin, while V6
models feature standard leather-trimmed seats.
Options available on select Camry grades include a tilt/slide
moonroof, heated seats, voice-command DVD navigation system,
leather-trimmed seating, rear spoiler, Vehicle Stability Control
and a Smart Entry and Smart Start system with push-button start
that allows drivers to lock, unlock, or start the car just by
carrying the Smart Key on his/her person.
Interior
One of the primary goals the new Camry's design team set for
itself was to come up with a stylish design and a roomy,
comfortable interior.
The team turned its attention to maximizing interior space Ein
particular, fore-and-aft space - without significantly enlarging
the Camry's exterior. It started by pushing the cowl, the bottom
of the car's windshield, forward for an increased sense of
openness and room in the Camry's passenger cabin.
Redesigned front seats also played a role in adding a feeling
of spaciousness to the Camry cabin. Additionally, seat-slide
length was increased to accommodate comfortable driving
positions for larger drivers and passengers. Manual seats have a
range of 10 inches, and power seats offer 10.2 inches of travel.
As a thoughtful detail, an assist plate - a place on which to
position one's hand for support while entering and exiting the
vehicle- was added to the outboard side of each front power
seat-bottom surround panel.
In an expansion of a seat technology first seen on the Toyota
Prius, the Camry's seats use Toyota's Whiplash Injury Lessening
(WIL) seat design. That means that each seat is designed to help
manage whiplash injury.
The 2007 Camry's door trim was redesigned for improved ease
of use of the door handles and switches. Designers maximized the
size of the space around the door handles for easier access.
Designers also paid careful attention to improving the
comfort available to rear-seat passengers. Footwell space for
the rear seat was enlarged, and additional rear seat legroom was
provided. Available rear legroom now measures 38.3 inches, up
from 37.8 inches in the previous generation Camry. To enhance
comfort for rear-seat XLE passengers, seatbacks now recline
eight degrees from their standard position. Alternately, a 60/40
non-reclining fold-down rear seat is standard on CE and LE
grades. Rear-seat passengers also get dedicated personal reading
lamps on moonroof-equipped Camrys.
So complete was the rethink of the Camry's interior that even
the seat fabric was redesigned. Used exclusively on the
top-of-the-line XLE four-cylinder model, the new standard fabric
is treated by the Fraichir process. In this process, fabric is
coated with a naturally occurring component called Sericin,
which is extracted from silkworm cocoons and refined. This
substance is used because it contains a natural moisturizing
component.
Additionally, in their search for increased space, designers
did not overlook the Camry's trunk. With the 60/40 fold down
rear seats, it offers 15 cubic feet of luggage space. With the
reclining or fixed rear seats, it delivers 14.5 cubic feet of
storage space. It is equipped with a grocery hook, a utility box
and a luggage net (on XLE) for added convenience.
The revised interior involved a complete redesign of every
detail of the dash and console, in part to avoid the impression
that the dash crowds the Camry's passengers, and also to improve
instrument visibility and ease use of all controls.
The dash itself uses a two-level configuration with the upper
level moved toward the front of the vehicle to improve the
impression of roominess.
In the instrument panel, instruments are larger than before,
with larger lettering and longer needles. The speedometer is
marked in five-mph increments, a step that is important to
American buyers because speed limits of 55, 65 and 75 mph are
very common. Additionally, the odometer and trip meters are
illuminated at all times to improve daytime visibility.
Special attention was paid to the audio/HVAC control panel.
The control panel features switches that are slimmer and neater
than previously, with larger lettering, and with surface
luminescence for easier use at night.
A standard multi-information display offers outside
temperature readings, possible cruising range, average speed,
average fuel consumption and trip odometer.
Designers built in many storage spaces around the
front-passenger area, including console side-pockets, marking
the first use of this storage option in a sedan. Storage options
also include a large front console box equipped with an
accessory power socket and an auxiliary audio jack - this box is
big enough to store eight CD jewel cases. Other storage areas
include an accessory box behind the shift lever containing
another accessory power socket, a 354 square inch rear-console
box with a card holder and a movable tray, and, adjacent to the
shift lever, holders for two large cups.
A new HVAC system, standard on the XLE and Hybrid,
incorporates automatic climate-control with separate left and
right zones. This new system uses Plasmacluster ionizer
technology to help reduce airborne mold spores, microbes, fungi,
odors, germs and bacteria inside the passenger cabin. The
plasmacluster ionizer does this by artificially creating
positive and negative ions that seek out and surround harmful
airborne substances.
Engines and Transmissions
The 2AZ-FE engine, standard across the Camry grade lineup, is
based on the 2.4-liter four-cylinder engine from last year, but
is substantially upgraded. This redesign employs optimized
intake and exhaust systems, as well as strategies that reduce
internal friction and enhance engine-block/crankcase rigidity.
The result is improved power output with exceptional fuel
economy and reduced noise and vibration levels.
This engine is based on bore/stroke dimensions of 3.48 x 3.78
inches (88.5 x 96mm) for a displacement of 2,362 cc, or 144.1 ci,
and develops 158 SAE horsepower. During their revision of the
existing engine, engineers boosted the compression ratio
slightly to 9.8:1, altered the cam profile and paid particular
attention to reducing friction through strategies such as
reducing the tension of the piston rings while increasing their
tensile strength. Finally, they reduced piston weight, optimized
the balance shaft, improved sound insulation performance of the
engine cover and improved the engine mounts.
With this engine, Camry buyers have the choice of either
five-speed manual or electronically operated five-speed
automatic transmission.
For those looking for more power, the new 2GR-FE engine Ea
24-valve, DOHC 3.5L V6 - is available in the LE, SE and XLE.
This engine is designed to deliver up to 40 percent better
acceleration over the 2006 model year Camry 3.3-liter V6. The V6
is based on bore/stroke measurements of 3.70 x 3.27 inches (94.0
x 83.0 mm) for a displacement of 210.9 ci, or 3,459cc, and uses
a compression ratio of 10.8:1 to generate 268 SAE horsepower.
The dual camshafts, which are chain-driven, employ Dual
Variable Valve Timing with intelligence (Dual VVT-i) for optimal
cam timing Eand therefore maximum power production - at all
RPM levels.
Engineers improved airflow through every element of the
engine's intake tract. This includes improving air-cleaner
shapes, intake ducts and the intake manifold and cylinder head
intake ports. In addition, valve openings were enlarged and
exhaust pressure loss was reduced from the exhaust manifold to
the muffler. Engineers modified the shape of the Camry's
taper-squish combustion chambers to make maximum use of that
air. And they provided exhaust manifolds that incorporate
catalytic converters for greater efficiency.
Harnessing this engine's output is an all-new six-speed
automatic transmission that uses 21 percent fewer parts than the
conventional five-speed automatic transmission it replaces. This
new transmission, which can be shifted sequentially, relies upon
a newly developed gear train that uses a Ravigneaux-type
compound planetary gear for reduced size, weight and friction.
This new transmission also uses a quick-response,
low-friction clutch pack for enhanced fuel economy; an
ultra-flat, low-inertia torque converter for high transmission
efficiency; a set of high-response, low-slip clutch packs and
new electronic and hydraulic control systems that incorporate an
intelligent shift control that learns driver's driving style and
selects gears based on that style.
As a result of this development, transmission kickdown
response was cut to 0.5 seconds, more than twice as fast as the
response of the transmission this new one replaces.
Audio
The standard audio system in the 2007 Camry incorporates an
AM/FM/six-disc in-dash CD changer with six speakers and uses a
four-channel digital amplifier that produces 160 watts of
output. Additionally, all audio systems are capable for reading
CDs with MP3 files.
The premium JBL system, standard in the XLE and Hybrid,
offers AM/FM/six-disc in-dash CD changer with eight speakers and
an eight-channel, 440-watt digital amplifier for low distortion
and faithful reproduction of a wide range of musical types and
styles. When a navigation system is added, the premium JBL
system integrates that system and comes with a four-disc in-dash
CD changer. The JBL audio system includes Bluetooth® technology
for hands-free telephone compatibility.
Safety
All 2007 Camrys come equipped with an Antilock Brake System
(ABS), Electronic Brake-force Distribution (EBD), and Brake
Assist. Vehicle Stability Control (VSC) with traction control,
an electronic system that controls engine output and brake
application on individual wheels to help control loss of
traction in turns, is available as an option.
Dual-stage advanced SRS airbags are standard on all Camry
models. Standard seat-mounted side airbags and side curtain
airbags help provide coverage for the length of the passenger
compartment. A driver's knee airbag also is standard.
Camry Hybrid
Toyota extends its hybrid leadership by making its exclusive
Hybrid Synergy Drive available in the 2007 Camry. Hybrid Synergy
Drive consists of dual gas and electric power sources that are
complementary and produce a combined 192 horsepower. This system
varies power between gas and electric, or both, as needed.
The first half of this system consists of the 2.4L
four-cylinder 2AZ-FXE Atkinson-cycle engine, which generates 147
hp and is coupled to a continuously variable transmission (CVT).
The second half of the Hybrid Synergy Drive equation consists of
a small, specially developed electric drive motor that produces
45 horsepower, an ultra-small inverter with a specially designed
compact battery and a transaxle to provide the economy and
seamless performance hybrid drivers seek.
In addition to its groundbreaking Hybrid Synergy Drive, Camry
Hybrid comes with a long list of standard features. These
include a tire-pressure monitoring system, halogen headlamps
with automatic on/off, a premium JBL audio system with an
auxiliary audio jack and Bluetooth® technology, cruise control,
a tilt and telescopic steering wheel, dual-zone automatic
climate control heating and air conditioning, an
eight-way-adjustable power driver's seat, a 60/40 split
fold-down rear seat, 16-inch aluminum wheels, heated outside
rear-view mirrors and much more.
Additionally, the Camry Hybrid is equipped with an
"ECO" button that limits energy consumption by the
HVAC system and under certain conditions can help improve fuel
economy.
Because there are situations in daily driving in which the
gas engine in a Toyota hybrid is completely shut down,
air-conditioning and power-steering systems are driven
electrically, rather than by the engine. This ensures these
features will continue to operate, whatever the status of the
Camry Hybrid's drive system.
Finally, special attention was paid to the vehicle underbody
with the use of wheel spats and underbelly pans resulting in a
low coefficient of aerodynamic drag (Cd) of 0.27, which helps
increase fuel economy.
Warranty
The 2007 Camry and Camry Hybrid are covered by Toyota's
36-month/36,000-mile basic new-vehicle warranty that applies to
all components other than normal wear and maintenance items.
Additional 60-month warranties cover the powertrain for 60,000
miles and corrosion perforation with no mileage limitation.
The Camry Hybrid also has an eight-year/100,000 mile warranty
that covers the hybridrelated components, including the HV
battery, battery control module, hybrid control module, and
inverter with converter.
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