Scion Reveals Hako Coupe Concept At The
2008 New York International Auto Show
03/19/2008
March 19, 2008 - New York - Scion unveiled its Hako
Coupe Concept vehicle at a press conference today at the
New York International Auto Show.
Scion's Hako Coupe was developed by Tokyo Design
Division, which studied global, youth-inspired trends.
Japanese and American youth cultures often influence
each other and are interpreted with a unique twist. The
Hako Coupe Concept was inspired by the iconic xB and the
emergence of American vintage style among young Tokyo
trendsetters.
"Scion's Hako Coupe Concept embodies a distinct
global perspective on today's youth," said Jack Hollis,
Scion vice president. "This type of forward thinking
complements the Scion philosophy of intently listening
to our customers and being willing to take risks to help
us see where our brand should be. We took the xB's
iconic boxy shape and explored something more vivacious,
yet just as emotionally appealing. This concept is the
sporty version of a box."
Tokyo Design developed the Hako Coupe with classic
American coupes in mind. The car's geometric profile
conveys a powerful stance in a compact and bold package.
Its trapezoidal LED headlights lie parallel with a large
and aggressive, rectangular upper grille. The lower
rectangular grille anchors the front fascia and
continues to communicate the Hako's aggressive attitude.
Round fog lights, symmetrically placed high on the front
bumper, have integrated turn signals.
The Hako's silhouette is accentuated by slim,
race-car-inspired side mirrors that also feature
integrated turn signals. Powerful, flared fenders add
dimension and contrast to the concept's boxy shape and
smooth surface planes. The Hako concept hugs the road
with custom 18-inch deep dish five-spoke wheels and
tires with a "Scion" custom tread.
,.
The Hako Coupe features a vertical windshield as the
concept sits upright and ready to attack the road. A
high linear beltline along with a blackened and chopped
greenhouse seamlessly wrap around the rear to provide a
mysterious profile. As an example of potential
personalization, the concept is equipped with a flat,
panorama roof that features a random, barcode-like
pattern that can be seen on the exterior and from the
interior.
The rear features LED taillights that echo the shape
of the headlights. To complete the package, the rear
bumper has an integrated fog and back up light on the
left and exhaust on the right.
Inside, the Hako is accented with orange and metallic
detailing that exudes a modern environment with
entertainment possibilities. The front and rear seats
are covered with urethane and rubber-like upholstery for
easy cleaning. The contemporary front bucket seats flow
to the floor and incorporate a geometric design on the
seatback. The seats are separated by a center console
that features a large storage crevice for storing
magazines, cell phones, and other small items. Two
cockpit-like rear seats also share a storage crevice.
The orange driver's seat has a gaming theme.
Instrumentation and warning lights cascade from the art
inspired instrument panel to the steering wheel. The
shifter, located on the center console, resembles a
large joystick. On the steering wheel is a simple button
to start the engine and a track-ball type control for
the Hako's entertainment system located on the passenger
dash. The entertainment system consists of two video
monitor screens mounted on the dash for radio, video,
and music capabilities. Users can upload their videos
and music through a Bluetooth® connection. The front
passenger controls the system using a large rollerball
mounted on the center of the dash. A black seat
differentiates the front passenger area.
Video monitors located on each door and on each side
of the rear seating area project distorted fish-eye
images from orange filtered cameras mounted beneath the
A-pillars. While the vehicle is parked the driver and
passenger can edit the scenes captured by the cameras to
show their friends where they have been and perhaps even
post the clip online for others to see.
"As you know, polarizing style fits in well with our
lineup," said Hollis. "And of course we love a good box.
We'll listen to the feedback from this concept to help
us determine how our brand could evolve and grow over
the next five years."
SCION HAKO COUPE CONCEPT VEHICLE
PRELIMINARY SPECIFICATIONS
DIMENSIONS (inches)
Overall Length: 145.7
Overall Width: 68.1 without side mirrors
74.0 including side mirrors
Overall Height: 57.5
Wheelbase: 94.5
Ground clearance: 4.0
Wheels: 18-inch alloy wheels
Tire Size: 225/45 R18
Seating Capacity: 4
