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World's Largest RV Dealer Builds Palace To
Treat Customers Like Kings
Grand Opening of New CrownClub Sets Royal Standard for Luxury RV
Owners February 2004 (Newstream) -- Drinks, dining, comfortable
lounge, pool and patio, friendly staff, personal attention. A luxury
hotel, right? No, this is CrownClub, the world's first members-only
sales and service center dedicated to pampering luxury RV owners.
CrownClub opens Tuesday, March 2 with more than 3,400 members --
representing 49 states and more than $1.2 billion in luxury RVs.
Raising the bar on customer service is a trademark of Lazydays
RV, the world's largest recreational vehicle dealer. With the mantra
"Making Customers for Life", Lazydays introduces CrownClub
to serve buyers of luxury RVs ($250,000 to more than $1 million) to
an extent never seen before in the industry.
"Customers today expect an elevated level of service when
they purchase an RV that costs over $250,000," states Don
Wallace, CEO and founder of Lazydays. "Buying a luxury RV is
not unlike buying a luxury yacht or vacation home. CrownClub is our
way of exceeding their expectations with service in a private club
that makes our customers feel special."

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For more photographs of CrownClub, visit: http://extranet.schifinolee.com/lazy022_crownclub/
BOOMING MARKET. The market for RVs is growing at a rate of close
to 15 percent each year with more and more baby boomers becoming RV
owners. According to RVIA (Recreational Vehicle Industry
Association), the national association representing 500 RV
manufacturers and suppliers, estimates that RV sales in 2003 reached
$12 billion. Lazydays RV had sales of $750 million in 2003.
"High-end motor homes have really skyrocketed in popularity
over the past decade," confirms David J. Humphreys, president
of the RVIA. "Sales of luxury RVs have surged, and there are no
signs of this trend slowing. People enjoy the greater comfort,
convenience and control RVs provide, especially in today's travel
climate."
ROYAL TREATMENT. CrownClub is the only club of its kind in North
America to provide exclusive services and amenities to owners of
luxury RVs. They include:
Exclusive member-only access to the Clubhouse and ServiceCenter
RV sites for use during service appointments A personal Service
Advisor dedicated to each member Certified technicians specializing
in luxury RVs Numerous benefits such as 30 complimentary nights at
six luxury Outdoor Resort properties and 20 complimentary nights at
RallyPark located on the 150 acre Lazydays site. Other benefits
include discounts, warranty transfers, exterior coach wash after
servicing and much more The 17,000 sq. ft. clubhouse at CrownClub
and the 35,000 sq. ft. ServiceCenter were completed in December 2003
with more than $2 million in construction and improvements.
Membership in CrownClub provides exclusive access to: The
BusinessCenter with dedicated CrownClub service advisors and sales
consultants Dining room serving two complimentary meals each day
Lounge area with bar, library and televisions Landscaped swimming
pool and outdoor deck 43 luxury service bays and 37 overnight
service sites "Lazydays has spared no expense in building the
CrownClub," states a longtime customer of Lazydays and current
CrownClub member. "The facilities and service that come with
CrownClub membership is not even approached by other dealers. I
never thought I would look forward to having my RV serviced, but now
I do." CrownClub membership is included with the purchase of a
new luxury RV at $250,000 or above. CrownClub has more than 200
luxury RVs on display with the best manufacturers' lines - Monaco,
Country Coach, American Coach, Beaver and more. Prices range from
$250,000 to more than $1 million for these luxury models. Pre-owned
luxury RVs are also available and the minimum purchase price for a
CrownClub qualified RV is $225,000. Lazydays has the largest
selection of new and pre-owned luxury RVs in the world.
Lazydays, founded in 1976, is the largest RV dealership in the
world. Located on 150 acres outside Tampa, Florida, Lazydays has an
83,000 sq. ft. main building, 273 service bays, 300 RV campsites and
more than 1,200 RV's on display. The property also has a 40,000 sq.
ft. Camping World store, a Cracker Barrel Restaurant and a Flying J
RV Travel Plaza. Lazydays sales exceeded $750 million in 2003 and
the complex will host more than one million visitors and serve more
than 300,000 meals this year alone. For more information on Lazydays:
http://www.lazydays.com or
call Stewart Schaffer at 813-246-4333.
CrownClub serves the luxury RV segment with an array of premier
services for members only. A one-of-a-kind in the RV industry,
CrownClub membership includes a personal service advisor, free
overnight RV sites and an exclusive clubhouse with pool, bar, lounge
and dining room.
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