Click Here to Comment at The Motor Portal Blog!!     Update:  FORD EDGE AND LINCOLN MKX CROSSOVERS EARN IIHS TOP SAFETY PICK RATINGS DEARBORN, Mich., Feb. 5, 2007 – The 2007 Ford Edge and Lincoln MKX crossovers have earned Top Safety Pick ratings from the Insurance Institute for Highway Safety (IIHS), the first of a line of Ford Motor Company vehicles to benefit from the company's strategy to accelerate the rollout of its exclusive roll stability control system and advanced crash protection systems. To earn a Top Safety Pick, vehicles must earn good ratings in IIHS' high-speed front and side crash tests, and in evaluations of seats and head restraints. An added requirement for 2007 is that vehicles must also offer electronic stability control. “Earning a ‘Top Safety Pick’ is great news because the Insurance Institute’s tests are some of the most demanding conducted outside of our own laboratories, and customers are increasingly relying on them when choosing a new vehicle,” said Sue Cischke, vice president of Environmental and Safety Engineering, Ford Motor Company. "The Ford Edge and Lincoln MKX also earned the government's highest 5-Star ratings in recent side impact crash testing.” Cischke added that every new Ford, Lincoln and Mercury SUV and crossover launched since the 2006 Ford Explorer and Mercury Mountaineer now has standard electronic stability control and side impact protection. By the end of 2009, every Ford retail vehicle will feature these cutting-edge technologies. Ford Motor Company and its global brands have built 4 million vehicles globally with electronic stability control systems. More than 1 million of those vehicles feature Ford's industry exclusive, AdvanceTrac with Roll Stability Control® (RSC), the world's only system with two gyroscopic sensors to actively measures and help control both yaw and roll movements. The Ford Edge and Lincoln MKX offer Ford’s exclusive AdvanceTrac with RSC®, front seat-mounted side air bags and Safety Canopy™ air curtain system with rollover detection – all as standard equipment. Both vehicles also come standard with Ford’s Personal Safety System, which includes dual-stage driver and front-passenger air bags, a driver seat position sensor, passenger seat occupant classification sensor, and load-limiting safety belt retractors and pretensioners. The air bag system uses front passenger classification sensing to determine if the seat is occupied, and if so, whether the passenger is an adult, a child or a child in a child safety seat. Air bag deployment is tailored – or altogether suppressed – to help provide the proper level of protection. Ford Fusion, Mercury Milan and Lincoln MKZ also earned the highest individual ratings from IIHS for frontal crash test performance. In addition, Fusion and Milan achieved top performance in the IIHS side impact test. All three vehicles come with standard front seat side impact airbags and 1st- and 2nd-row side-impact air curtains.     The Right Products at the Right Time The Ford Edge and Lincoln MKX are now arriving in dealer showrooms, hitting the fast-growing crossover vehicle segment. Crossovers are on target to become the largest vehicle segment in the U.S. with sales of 3 million units by the end of the decade. Both Ford Edge and Lincoln MKX have been building buzz among consumers since being unveiled during last year’s auto show season. More than 55,000 dealer orders have been placed. There have been more than 2.3 million visitors to the Edge Web site (www.fordvehicles.com/edge) and the Lincoln MKX launch Web site (www.lincoln.com/reachhigher) is averaging 34,000 visitors each day.   FORD BRINGS NEW EDGE TO HOT CROSSOVER MARKET The All New 2007 Ford Edge. Get Your Free Price Quote Now.   Update:  FORD EDGE CROSSOVER RECOGNIZED AS 2007 URBAN TRUCK OF THE YEAR New Ford Edge crossover’s blend of bold design, innovative features and athletic performance wins 2007 Urban Truck of the Year.   Grammy nominated singer Kelis, star of the Ford Edge urban marketing campaign was on hand to receive the award.   Award underscores Edge as the benchmark in the red-hot crossover market.   Excitement for the Edge continues to build – with more than 40,000 dealer orders.     DETROIT, Jan. 9, 2007 – The new Ford Edge – the symbol of Ford’s leadership in the fast-growing market for crossovers – has been named “Urban Truck of the Year.”   Edge received the award this evening at the 2007 Urban Wheel Awards from On Wheels, Inc., publisher of African Americans On Wheels, Latinos On Wheels and Asians On Wheels magazines in Detroit. The award winner is determined by a panel of automotive journalists from the United States. Grammy nominated singer Kelis, star of the Ford Edge urban marketing campaign and Ford Edge marketing manager Tracy Magee were on hand to receive the award.   “The Ford Edge is connecting with multicultural buyers and the Urban Truck of the Year award confirms it,” said Francisco Codina, Ford’s group vice president, North American Marketing, Sales and Service. “The Edge delivers exactly what customers shopping in the red-hot crossover market want: great design, dynamic performance, a high standard of quality and outstanding value.”   Already the fastest-growing vehicle segment in the U.S., crossovers could become the largest segment in the industry with sales of 3 million units by the end of the decade.   The Edge is arriving just as Ford reported sales leadership in several other key segments, including the Ford F-Series pickup trucks, Ford Mustang for sports cars, Ford Explorer for SUVs and Ford Econoline for full-size vans.   Ford’s latest product hit, the Fusion, also helped the company achieve higher car sales and market share for the second year in a row.   The Right Product at the Right Time Now arriving in Ford dealer showrooms, Edge has been building buzz among consumers since its was unveiled at last year’s auto show. More than 40,000 dealer orders have been placed. During the recent holiday season, the Edge marketing campaign – including Ford’s largest ever digital media push – achieved more than 500 million consumer impressions.   The five-passenger Edge features a bold design with a stylish, functional and clever interior. It is powered by Ford’s new 265-horsepower 3.5-liter V-6 engine mated to a six-speed automatic transmission.   Edge also features standard safety equipment including side air bags, side curtain air bags and AdvanceTrac® with Roll Stability Control (RSC®). Other standard convenience features include a laptop-friendly center console and auxiliary audio input jack for MP3-players. In addition to optional all-wheel drive, the Edge is available with such innovative features as a class-exclusive, all-glass available panoramic VistaRoof™ giving a view of the sky for front and rear passengers.   Updated: Additional Photos 10/15/06   Bold, American design: Ford Edge stands out in fast-growing CUV market Performance-plus: Edge’s new 3.5-liter V-6 delivers 250 horsepower and is mated to a 6-speed automatic for performance and fuel efficiency Innovation: MP3-player jack, console laptop storage, panoramic Vista Roof™ and advanced safety features, including Ford’s industry-leading Advance Trac® with Roll Stability Control® (RSC) The 2007 Ford Edge defines the crossover utility market with bold, American design and innovation. DETROIT, Jan. 8, 2006 – Bold, American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle (CUV) market – along with a dynamic driving character and innovative features designed to make it the "crossover of the year." Equipped with an all-new 250-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge is expected to achieve fuel economy in the mid twenties in highway driving. "Edge underscores the bold, American design direction for all Ford vehicles going forward," says Mark Fields, president, The Americas, Ford Motor Company. "Edge also is packed with Ford innovation – from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year." The bold three-bar grille of the Edge is inspired by the Ford Fusion and Ford 427 concept. Since 1995, car-based CUVs have been steadily gaining sales on truckbased SUVs. CUV sales likely will surpass traditional SUVs in 2006. CUVs are Hot The CUV is the fastest-growing vehicle segment in the United States, outpacing even the remarkable growth SUVs achieved in the 1990s. CUVs surpassed 2 million U.S. sales in 2005 and are on pace in 2006 to exceed traditional SUV sales for the first time. Two distinct consumer trends have helped fuel the explosive growth of the CUV segment: car buyers seeking more spacious and flexible interiors along with the security of all-wheel drive, and traditional SUV buyers seeking more maneuverable and fuel-efficient vehicles that still make an active lifestyle possible. Most crossovers have been designed to closely resemble traditional SUVs. Edge heads to a new, unexplored part of the CUV market with a bold, modern, uniquely American design. Modern Design with a Dramatic Edge "Edge is not an off-road adventure vehicle, and it doesn’t look like one," says Peter Horbury, executive director, North America Design. "The inspiration for the Edge is contemporary design and an adventurous state of mind." Edge’s visual promise of dynamic prowess begins with its bold front end. Its distinctive three-bar chromed grille builds on the great look of the Ford Fusion. An aggressively raked windshield and fast-sloping back window with high-mounted rear spoiler accentuate the feeling of motion. Quad-beam headlamps and a "powerdome" hood accentuate the purposeful front-end look. Each wheel is planted at an extreme corner, giving Edge a powerful, yet graceful stance. The raised beltline emphasizes strong, sculpted shoulders formed around sharp wheel arches. Matte black lower front and rear fascias and side rocker panels emphasize Edge’s sporty character. Edge’s modern design flows into the interior, evident in the instrument panel and distinctive center stack. The center stack design incorporates two 9- by 2-inch vertical vents that bracket the audio and climate-control switches. All-leather seating surfaces feature contrasting stitching inspired by the fashion industry and a hit with Fusion customers. "Edge has an expressive look that evokes a connection with the customer’s lifestyle," Horbury says. "It was important that we design Edge to have maximum flexibility in the amount of gear it can accommodate while still offering customers a contemporary vehicle they can take out on the town." More than 41 models occupy the CUV segment today, but only three compete in a niche subsegment dominated by foreign competition. The 2007 Ford Edge crossover will be the only domestic product in this sub-segment later this year. Adaptable, Flexible Design Edge is designed to fit the customer’s need for style as well as cargo space and adaptability. For example, the large center console uses a removable divider and tray to organize the space both vertically and horizontally for everything from laptop computers and handbags to coins and MP3 players. An optional concealed plug means that the Edge has four power points, three within the driver’s reach, along with a segment-first MP3 audio jack. Small slots molded into the side of the console keep phone and MP3 cords neat and organized. The console lid has a ticket clip, two pen holders and a tissue holder.   The reconfigurable center console can hold objects as large as a laptop and features a concealed power point and MP3-audio input jack. Edge also is big on details. A 20-ounce-cup holder is included in each front-door map pocket, along with juice box holders in the rear door pockets, two super-size-cup holders in the center console and two in the rear armrest. Edge offers comfortable seating for five or can accommodate items up to 8 feet long with the rear seats and front passenger seat folded flat. Edge comfortably seats five, offering available six-way power, heated, adjustable front seats and best-in-class adult headroom and legroom for the second row. An easy-to-use available folding front-passenger seat creates an extended load floor. The 60/40 reclining split second row folds to provide a level load floor for carrying equipment in the large cargo area. Edge can transport items as long as 8 feet inside with the front passenger seat folded down. Each rear seat can be folded manually using an industry-first single-hand release or automatically with an available EasyFold™ electro-mechanical remote release accessible from the rear cargo area. Edge options include Ford’s next-generation DVD-based navigation system and factory-installed Sirius satellite radio. Rear-seat passengers can enjoy the available DVD entertainment system with a drop-down 8-inch screen and two pairs of wireless headphones.       Class-Exclusive Panoramic Vista Roof™ Edge’s class-exclusive Vista Roof™ glass roof brings open-air motoring to the crossover segment. Edge’s available panoramic Vista Roof™ opens up a whole world of possibilities. The large glass moon roof provides a grand view of the sky above and can open for a sense of freedom that accentuates Edge’s sporting nature. The tilt-and-slide front roof and fixed rear glass panel of the Vista Roof™ provide panoramic views for front and rear passengers. The roof features a large 27.3- by 29.4-inch forward panel that offers tilt and slide opening, and a 15.75- by 31.3-inch fixed rear glass panel. A one-touch-open switch provides open-air touring. Close the forward roof, and the enormous skylights allow natural light to flood the cabin, while protecting the cabin from the elements. When preferred, the twin power-operated cloth shades can be closed simultaneously to block glare. "When you sit in this vehicle and look up and see the sky all around you, you just want to take it out for a drive and chase the horizon," says Horbury. Engaging Driving Dynamics Set Edge Apart Edge embodies a unique sense of adventure. "We’ve instilled Edge with balanced, agile and fun-to-drive dynamics," says Derrick Kuzak, group vice president, Product Development. "Getting to wherever you’re going can be part of the fun of the adventure." Edge’s modern car-based foundation facilitates its excellent driving character. The front suspension features MacPherson struts and an isolated subframe, firmly attached in six locations. To further smooth out the ride, hydro-bushings are used. The four-link independent rear suspension uses stamped steel control blades for precise suspension tuning. The rear shocks are mounted as far outboard as possible in the vehicle and behind the wheel center to improve ride and handling. Edge comes standard with four-wheel-disc anti-lock brakes. Edge’s solid foundation and advanced independent rear suspension create an engaging driving experience. "We tuned Edge to be very responsive, offering drivers a confident ride without compromising the fun-to-drive quotient," says Elaine Bannon, Edge chief vehicle engineer. Edge’s all-new 3.5-liter V-6 features a strong, lightweight, die-cast aluminum block and lightweight 4-valve-per-cylinder heads for smooth operation at high rpm. A 10.3:1 compression ratio and close-coupled catalysts will help it meet stringent ultra-low emission vehicle (ULEV) II regulations. The all-new 6-speed automatic transmission uses a wide 6.04:1 gear ratio to deliver good fuel economy and performance. Short first and second gears provide impressive launch and acceleration, while the tall overdrive gears deliver 7 percent better fuel economy than a 4-speed automatic. Edge’s available intelligent all-wheel-drive (AWD) system was tuned with an emphasis on performance while offering confident all-weather driving. By constantly monitoring and predicting traction, the system delivers torque to all four wheels, even before the wheels begin to slip. An active on-demand coupler can deliver the precise amount of torque to the rear wheels. Paired with available AdvanceTrac® traction control, intelligent AWD can transfer torque front-to-rear and side-to-side. Safety Begins with Accidents Avoided Edge customers will find peace of mind in Ford’s comprehensive approach to safety, including available active safety technology and comprehensive passive safety features. "Edge’s confident handling helps drivers avoid accidents, especially when paired with the industry-exclusive AdvanceTrac® with Roll Stability Control (RSC®)," says Stephen Kozak, Ford Safety chief engineer. "Should an accident occur, Edge features a comprehensive package of passive safety features to help provide enhanced safety performance." Edge is available with Ford’s AdvanceTrac® with RSC®, the industry’s only electronic stability control system that uses two gyroscopic sensors to monitor both yaw and roll motions. Monitoring both motions allows for yaw-control enhancements, providing class-leading side-slip and roll stability control. Edge comes standard with dual-stage driver and front-passenger air bags, an energy-absorbing steering wheel and knee bolster for the driver and an energy-absorbing glove box for the passenger. The driver seat uses a seat position sensor while the passenger seat uses an occupant classification sensor – both are equipped with load-limiting safety belts and pretensioners. Edge offers several layers of side-impact protection, including solid unibody construction with cross-member ladder frame, a reinforced greenhouse, energy-absorbing side door trim, available seat-mounted side air bags and Ford’s Safety Canopy™ system with rollover detection and extended-duration side curtain air bags. Impressive Interior Quietness Edge’s well-rounded, modern performance extends to impressive refinement, enhancing the driving experience. Engineers spent hundreds of hours fine-tuning Edge’s interior ambiance. For example, the side mirrors were specifically designed to reduce wind noise. Even the radio antenna was scrutinized. Engineers took clay modelers into the wind tunnel to fine-tune the mirror design. By modifying the pitch and height of the spiral by tenths of a millimeter, wind noise was reduced by as much as two decibels. Ford Aims for CUV Leadership Edge joins Ford's CUV growth, which outpaced the competition in 2005. With its unique combination of styling, capability and driving dynamics, Edge is the perfect complement to Ford Motor Company’s expanding CUV lineup. Ford outpaced the competition in CUV growth in 2005 and looks to further energize the CUV market in 2006 with the new Edge and two other crossovers – the Lincoln MKX and Mazda CX-7. Ford Edge goes on sale in the fourth quarter of 2006. It will be manufactured at Ford’s Oakville Assembly Complex in Ontario, Canada.